Blogging
Web 3.0 > Promotion & Awareness >Blogging
As pay per click loses its appeal in the wake of lower and lower conversion rates, the future of online advertising for blogs and other information portals will take on a “pay for time” model. Instead of advertisers paying for the number of clicks, they will contract bloggers out for particular periods of time. Depending on the placement of the ads, and the nature of the advertisement, the advertisers will pay a flat fee. The contracts will be renewed should the blogger maintain a high enough conversion rate. Text Link Ads currently follows a similar model, offering a residual for the right to sell text links on your site.
Alternate Forms
As blogging becomes a more important medium, direct sales of advertising will become more common. Major companies will develop simple ways to price advertising based on traffic and “popularity” statistics. Using this, they will be able to more easily treat bloggers in the same way that they treat other more mainstream news sources, purchasing advertising space for blogs that meet specific demographic criteria.
The biggest enabling technology for such a change in how advertising operates will be in the ability to match companies to bloggers with minimum friction. Currently, selling advertising directly to companies requires a substantial amount of effort. In Web 3.0, the system will be made more smooth through freely available and highly accurate statistical data.
Meme: Paying for “air time”
Related Companies: TextLinkAds, Pay Per Post, Compete
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