Seeking Information

Web 3.0 > Seeking & Findability > Seeking Information

The web as it is now uses keywords in order to aggregate data into usable chunks. Search engines index the Internet en masse and present it to the end user in order of relevance. They determine relevance by using complex algorithms. Web 2.0 brought us a change in the basic way that we search, tagging. With tagging you could describe anything as anything and search for items in a fashion that is more in line with the way people really look for things.

Web 3.0 will take this one step further. If you are searching for information on Cars, for example, you would use the search engine as you normally would, but your results would be more specialized sub-engines. I would find BMW Search or Kia Search. From there, I would be able to dig deeper and find items that have been tagged as relating to BMW and sort them into their major categories (pictures, videos, blog posts, news articles, commerce etc…) Each of these could be captured as an RSS feed so that I can be alerted when something new is added to by search profile.

The way the engines would order these items would be a combination of the old and the new. The strong algorithms that are currently used would be kept, but in addition some weight would be given to items that the community has flagged as interesting or voted on.

Meme: Community built around search results.


No comments yet

Jump to comment form | comments rss [?] | trackback uri [?]

Have your say

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>




Safari hates me

About

George My name is George Seybold; I am a marketer keenly interested in Contemporary and Conversational Online Marketing. My value resides in providing strategic guidance on how to create awareness and build online customer loyalty. You can find out more about me by visiting my LinkedIn page, find me on FaceBook, read about me on SEMPO where I sit on the Metrics and Standards Board or on any number of social networking sites where I work to create my personal brand.

But this blog is not about a shameless act of self promotion. It exists to educate and surface those digital trends that are erupting and changing the online marketing landscape. I offer awareness, strategic counsel and first-hand tactical know-how on how to enable marketers to enhance their brands and engage customers through innovative yet highly measurable digital marketing. My knowledge is rich in search engine marketing, search engine optimization, vertically targeted marketing, behavioral and social media, analytics, information architecture, online usability and strategic planning including goal setting.

I can help you glean insights on how users search online to produce comprehensive integrated digital marketing campaigns that most efficiently reach and convert the target audience online. These skills have been tuned over time through numerous interactions with major search engines and managing high-profile online properties including Weyerhaeuser’s Building materials Division, iLevel, the nations largest western wear eTailer, Smith Brothers, and many more.

I hope to help you – I ask nothing in return. I guess it is simply time to give back. Please contact me through Facebook.

Recently

Categories