Word of Mouth Worth $1 Billion
What’s consumer word-of-mouth advocacy worth to marketers? Try $1 billion.
That’s how much marketers spent on WOM — as it’s known to its practitioners — in 2006, according to an independent research report on the field that will be unveiled during a session at the annual Word Of Mouth Marketing Association conference in Las Vegas. The analysis, believed to be first in-depth look at word of mouth, reports that spending on the emerging discipline has increased from $76 million in 2001 to $981 million in 2006 and is expected to grow to approximately $3.7 billion by 2011.
“It’s starting to be recognized as an established industry,” said Leo Kivijarv, Ph.D., VP-research of PQ Media, which performed the analysis.
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You’re currently reading “Word of Mouth Worth $1 Billion,” an entry on George Seybold
- Published:
- November 27, 2007 / 5:00 pm
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- Social, Word of Mouth
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